Hainan is swiftly emerging as China’s next big destination for culture-driven tourism. At the recent Consumer Products Expo, CGTN’s Wang Qianhui teamed up with top Chinese influencer Dong Yuhui to explore what makes this island province so special.
Known for its tropical climate and stunning beaches, Hainan is now redefining itself as a hub for immersive cultural experiences. By blending classical storytelling with upgraded travel services and the allure of nature, the region is transforming traditional tourism into a dynamic and replicable consumer experience.
Wang and Dong delved into Hainan’s unique offerings, uncovering how ancient narratives are being revitalized to engage modern audiences. From interactive performances that bring history to life to eco-tours that highlight the island’s rich biodiversity, Hainan is capturing the imagination of young travelers.
This innovative approach is not just changing how people vacation but also setting new trends in lifestyle tourism. By offering authentic and engaging experiences, Hainan is appealing to a generation seeking more than just sightseeing—they want stories, connections, and memorable moments.
As Hainan continues to tap into China’s growing consumer market, it stands as a model for how culture and commerce can come together. For young globetrotters looking for the next big thing, Hainan might just be the destination that offers it all.
