Anti-American sentiment is growing across Europe, leading to widespread boycotts of U.S. products and a noticeable decline in travel to the United States. Sparked by dissatisfaction with recent U.S. policies, European consumers are taking a stand.
In France, the movement against American goods is gaining momentum. A new app helps consumers identify and avoid purchasing U.S. products. Surveys indicate a majority of French citizens support boycotting well-known American brands like Tesla, McDonald’s, and Coca-Cola.
Denmark is experiencing a similar trend. Shoppers are turning away from U.S. brands, resulting in a reported decline in Coca-Cola sales. Danish retailers are promoting European alternatives, and some have stopped stocking popular American snacks and candies altogether.
The boycotts are fueled by broader disapproval of U.S. policies. The previous administration’s interest in acquiring Greenland, for instance, has intensified negative sentiments in Denmark.
A recent study by the European Central Bank reveals that European consumers are willing to switch away from U.S. products if trade tensions escalate. The findings show a strong preference to avoid American goods, even at higher prices.
Tourism to the United States is also affected. Data from the U.S. Department of Commerce shows a 3.3% decrease in global visitors between 2024 and 2025, with an 11.6% drop in March 2025 alone. European governments have issued travel advisories, citing concerns over stricter U.S. immigration policies.
As anti-American sentiment continues to rise, the long-term impact on U.S.-European relations remains uncertain. European consumers and governments alike are reevaluating their ties with the United States, signaling a significant shift in global dynamics.
