June 9th marked the kickoff of Apple’s Worldwide Developers Conference (WWDC) 2025, a highly anticipated event that tech enthusiasts around the globe eagerly awaited. Apple CEO Tim Cook took the stage to unveil a host of updates, setting the tone for the four-day innovation extravaganza.
The Alluring “Liquid Glass” Design
One of the most striking announcements was the introduction of the “Liquid Glass” design language. This new visual style represents Apple’s most significant UI overhaul since iOS 7 in 2013. By incorporating semi-transparent elements and real-time rendering, “Liquid Glass” creates a seamless and dynamic user experience across all devices, unifying iOS 26, macOS 26, iPadOS 26, watchOS 26, tvOS 26, and visionOS 26.
Tim Cook described the new design as a bridge uniting Apple’s digital ecosystem. Users can now switch between devices with effortless grace, experiencing a coherent interface that diminishes the visual disconnection of the past.
AI Advancements Fall Short of Expectations
While the UI updates dazzled audiences, Apple’s announcements in artificial intelligence left many underwhelmed. In contrast to last year’s bold AI strategy—which included integrating Apple Intelligence into various programs and collaborating with OpenAI to bring ChatGPT to devices—this year’s AI features were more modest.
iOS 26 introduced real-time translation powered by Apple Intelligence, allowing instant multilingual communication in Messages, Phone calls, and FaceTime. The new Visual Intelligence feature enables cross-app content recognition, letting users search for similar images or access online ratings by simply pointing their camera.
Apple also expanded its partnership with OpenAI, adding ChatGPT’s image-generation capabilities to the Image Playground app and opening its Apple Intelligence core language model to third-party developers through the Foundation Models framework.
However, the much-anticipated upgrade to Siri’s AI capabilities was notably absent. Rumors had circulated about challenges in enhancing the voice assistant, and Apple’s senior vice president of software engineering, Craig Federighi, acknowledged that more time was needed. “This work needed more time to reach our high-quality bar,” he stated during the keynote.
Investor Concerns Reflected in Stock Market
The lackluster AI updates appeared to resonate with investors, as Apple’s stock price dipped following the conference. On June 9th, Apple’s shares fell by 1.21 percent, bringing its market capitalization to $3.01 trillion. The decline suggests that investors were hoping for more significant advancements in AI, especially given the fierce competition in the tech industry.
Looking Ahead
Apple’s WWDC 2025 showcased a stunning visual transformation that promises to enhance user experience across devices. Yet, the company’s cautious approach to AI advancements has left some fans and investors longing for more. As the tech giant continues to innovate, all eyes will be on how Apple addresses these AI challenges in the coming years.
