China Media Group (CMG) has teamed up with Fondazione Milano Cortina 2026, the official organizing committee of the 2026 Milano Cortina Winter Olympics. This partnership makes CMG an official rights-holding broadcaster of the Games.
Through this collaboration, CMG and the Italian committee will work together on news coverage, program production, promotional campaigns, events, and personnel exchanges. Their goal? To spread the Olympic spirit of the 2026 Winter Games and build lasting friendships between the Chinese and Italian people.
What’s more exciting is the use of cutting-edge technology! CMG plans to integrate artificial intelligence (AI) and 8K ultra-high-definition broadcasting into live coverage. This means viewers can look forward to an immersive and crystal-clear experience like never before.
The partnership also marks the 55th anniversary of diplomatic relations between China and Italy. Both countries see this as a chance to deepen cultural exchanges and strengthen their strategic partnership.
This alliance isn’t just about broadcasting the Winter Olympics; it’s about uniting people through sports, technology, and culture. It’s a thrilling step forward for both nations and fans around the world.
