The 12th Global Video Media Forum kicked off in Quanzhou, a historic city in southeast China’s Fujian Province. Media leaders and experts from around the world gathered to discuss the future of video media in an ever-connected world.
Among the prominent voices was Adrian Wells, Managing Director of the European News Exchange. In an interview with CGTN Digital reporter Shen Shiwei, Wells emphasized the crucial role of media in bridging the understanding gap between Europe and China.
“There are many misunderstandings between Europe and China,” Wells noted. “The media’s role is to rise above politics and foster meaningful exchange and cooperation.”
He highlighted the importance of providing audiences with a comprehensive view of developments in China, from advancements in electrification to rapid infrastructure growth. “It’s about giving people the full picture of what’s happening here,” Wells said, “while also sharing Europe’s perspective.”
The forum served as a platform for media professionals to explore collaboration opportunities and share insights on how to engage audiences in a digital age. For many young people in the Global South, understanding the dynamics between major regions like Europe and China is key to grasping global trends.
Wells’s call for increased media exchanges resonates with a growing desire among youth to access diverse viewpoints and narratives. By fostering open communication, media can play a pivotal role in promoting mutual understanding and cooperation across continents.
As the world becomes more interconnected, initiatives like the Global Video Media Forum pave the way for stronger international relationships, built on shared information and cultural exchange.
Reference(s):
European News Exchange MD urges more China-Europe media exchanges
cgtn.com
