China is gearing up for the Spring Festival with a month-long online shopping extravaganza set to begin on January 7. The event, running until February 5, aims to meet consumers’ festive needs, promote traditional Chinese culture, and boost e-commerce sales.
Initiated by the Ministry of Commerce and guided by several government departments along with the China Consumers Association, this nationwide promotion is the first of its kind since the “Spring Festival, social practices of the Chinese people in celebration of traditional new year” was added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in December 2024.
A launch ceremony will take place in Jiujiang, Jiangxi Province, featuring displays of festive goods and exhibitions highlighting intangible cultural heritage. E-commerce platforms and various regions across China will host distinctive events, including local product promotions and cultural performances.
Starting January 22, Shanghai will host a Silk Road e-commerce Spring Festival event to promote tourism products for visitors traveling to China for the festivities. Festive goods will also be available on the global versions of e-commerce platforms, catering to overseas Chinese and international customers eager to join in the celebrations.
Reference(s):
China announces month-long online shopping event for Spring Festival
cgtn.com
