Ever imagined watching your favorite movies while journeying to the places where they were filmed? China’s newest “film + tourism” train is turning that dream into reality.
In April, the “China Movie Consumption Year” campaign launched nationwide, inviting movie enthusiasts not just into theaters but onto cinematic adventures across the country. On April 19, a special train named “Yichun” departed from Harbin in China’s Heilongjiang Province, embarking on an immersive journey that blends cinema and travel.
This innovative project, a collaboration between the National Film Administration and the China State Railway Group, aims to weave film culture into the fabric of rail tourism. By harnessing the vast railway network, the program connects iconic movie scenes with their real-life locations, offering travelers a unique cultural experience.
On board the “Yichun” train, passengers are treated to screenings of classic films, music from popular movies, and exhibits of film posters. The journey is enhanced with interactive activities, cultural souvenirs, and delicious local cuisine, all set against the backdrop of China’s diverse landscapes.
What makes this journey truly special is the opportunity to visit actual filming locations along the route. Travelers can step into the scenes of their favorite movies, participate in discussions about cinema, and immerse themselves in the stories that have captivated audiences worldwide.
This approach has struck a chord with young people and international visitors alike. By combining the magic of cinema with the excitement of travel, the “film + tourism” initiative not only boosts regional tourism but also showcases the global appeal of Chinese cinema.
“Traveling China through film” is more than a trip—it’s a cultural expedition. As movies guide the way and journeys bring stories to life, this fusion opens new doors to exploration and understanding.
