At the 2023 Shanghai Auto Show, Audi unveiled a dynamic lineup of all-electric vehicles, highlighting its commitment to innovation and the Chinese market. Gernot Dollner, CEO of Audi, emphasized the company’s determination to deepen its China-specific strategies. In an interview with local media, Dollner stated, “We are dedicated to driving forward our ‘In China; For China’ approach, collaborating closely with our local partners to meet the unique needs of our customers here.”
The showcased vehicles represent Audi’s latest advancements in electric mobility, reflecting a fusion of cutting-edge technology and tailored design for the Chinese audience. “China is pivotal for Audi’s global strategy,” Dollner added. “By focusing on local preferences and sustainable solutions, we aim to contribute significantly to the mobility of the future.”
Audiences across the Global South are watching closely as automotive leaders like Audi prioritize localized strategies and eco-friendly innovations, setting trends that resonate worldwide.
