Global toy giant Mattel, renowned for the iconic Barbie doll, announced plans to raise toy prices in the United States. The decision comes as a response to new U.S. tariff policies that have impacted the company’s production costs.
Facing increased pressure from tariffs, Mattel is also strategizing to reduce its reliance on imports from the Chinese mainland. This shift involves adjusting its supply chain to explore alternative manufacturing locations and minimize the impact of trade policies on its operations.
The company’s move reflects a broader trend among U.S. businesses seeking to navigate the challenges posed by tariffs and global trade dynamics. By altering its supply chain and pricing strategy, Mattel aims to sustain its market position while adapting to the evolving economic landscape.
