Liuyang, the Chinese mainland’s ancient “Home of Fireworks,” is experiencing a vibrant resurgence thanks to a dynamic group of Gen Z entrepreneurs. Armed with creative instincts and a fresh perspective, they have reignited the centuries-old industry, achieving tens of millions of yuan in sales within just two years.
These young innovators are not only revitalizing traditional fireworks but are also infusing them with modern aesthetics and technology. Their products have struck a chord with a new generation of consumers, leading to a strong domestic performance.
Now, with their sights set on the global stage, they are gearing up to expand into international markets. “We want to share the beauty and joy of our fireworks with the world,” says Li Wei, one of the leading entrepreneurs in the group. “It’s about combining our rich heritage with contemporary design to create something truly spectacular.”
Their passion and ambition reflect a broader trend among China’s Gen Z, who are increasingly embracing entrepreneurship and global engagement. As they blaze new trails, these young entrepreneurs are breathing new life into an age-old craft, ensuring that the sparks from Liuyang will continue to light up skies around the world.
