Jiangsu Province’s grassroots football tournament, known as “Su Chao”, is kicking goals both on and off the field. The league has become a significant driver of tourism and consumption in its host cities, captivating fans and boosting local economies.
According to official data from the Jiangsu Provincial Sports Bureau, the league has attracted over 180,000 spectators, generating substantial economic spillover effects. The tournament has contributed to a remarkable 14.63 percent year-on-year increase in out-of-town tourism spending across six host cities in the latest round: Xuzhou, Yancheng, Changzhou, Nanjing, Nantong, and Lianyungang.
Local governments are capitalizing on this momentum by offering discounts on attractions, dining, and accommodation to entice visitors. For instance, Changzhou welcomed 60,000 visitors from neighboring Yangzhou, highlighting the surge in inter-city travel spurred by the league.
The swelling number of fans has prompted upgrades to football venues in cities like Nanjing, Suzhou, Nantong, and Changzhou. New stadiums with enhanced capacities and facilities are being developed to enrich the match-day experience for supporters.
As “Su Chao” continues to unite football enthusiasts, it not only fosters a vibrant sports culture but also stimulates economic growth and tourism in Jiangsu’s cities. The league’s success story underscores the powerful synergy between sports and regional development.
