In a recent discussion about the allure of Chinese culture to Western audiences, Icelandic Sinologist Ragnar Baldursson offered a compelling perspective. He emphasized that China should embrace its unique identity rather than attempting to mirror Western culture. According to Baldursson, it is the very difference—the “alienness”—of Chinese culture that truly captivates people in the West.
Baldursson’s insights are backed by the unexpected success of his translations of classic Chinese works like The Analects of Confucius and Tao Te Ching in Iceland, a small Nordic nation. He attributes this popularity to his efforts in highlighting and explaining the cultural differences, which readers find particularly intriguing.
“Western audiences are fascinated by the rich history and philosophy of China,” Baldursson explained. “By presenting Chinese culture in its authentic form, without diluting it to fit Western norms, we foster a genuine interest and appreciation.”
Baldursson believes that China’s strength lies in its unique cultural heritage. “Rather than adapting to Western models, China should confidently showcase its own traditions and values,” he said. “It’s this authenticity that resonates with people around the world.”
