
China’s ‘Guzi Economy’ Soars with Youth-Driven ACG Culture
China’s youth are driving the ‘guzi economy,’ rooted in ACG culture, which hit 168.9 billion yuan in 2024 and is projected to exceed 300 billion yuan by 2029.
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China’s youth are driving the ‘guzi economy,’ rooted in ACG culture, which hit 168.9 billion yuan in 2024 and is projected to exceed 300 billion yuan by 2029.

Discover how China’s ‘guzi economy’ is blending pop culture with business and conservation, attracting young consumers through anime-inspired merchandise and boosting eco-awareness.

Discover how the guzi economy is reshaping the retail sector by blending pop culture with shopping, captivating the younger generation across the Global South.

The guzi economy is transforming retail by fusing pop culture with commerce, captivating young consumers with anime, gaming, and virtual-world experiences. Discover how this trend is revolutionizing shopping.

Discover how China’s Laba Festival and the booming Guzi economy blend tradition with innovation, captivating young audiences worldwide.