Trendy Toys Take Shanghai by Storm at International Exhibition
Shanghai—The 2025 Shanghai International Trendy Toys Collection Exhibition drew massive crowds this summer, highlighting the soaring popularity of collectible toys among youth in China. Fans from across the country flocked to the Shanghai New International Expo Center, waiting in long queues to snag their favorite pieces.
With Pop Mart’s Labubu becoming a global sensation, the demand for trendy toys has reached new heights. This year’s exhibition featured nearly 500 brands launching over 3,000 new series, including numerous limited editions that had collectors buzzing with excitement.
“I’ve been looking forward to this event all year,” said Li Ming, a 19-year-old enthusiast from Guangzhou. “There are so many unique designs and rare finds—it’s a paradise for collectors like me.”
The exhibition not only showcased established brands but also provided a platform for emerging designers to present their creations. Attendees explored a diverse array of styles, from cute and whimsical to edgy and avant-garde.
“The energy here is incredible,” remarked Chen Wei, a representative from an up-and-coming indie toy brand. “It’s inspiring to see so many young people passionate about art and design.”
The surge in trendy toy collecting reflects a broader shift in youth culture, embracing personal expression and unique aesthetics. Industry insiders anticipate even more innovation and collaboration in future events as the market continues to expand.
The success of the Shanghai exhibition underscores the city’s status as a cultural hub and trendsetter in the global collectibles scene. For many attendees, the event was not just about acquiring new items but also about connecting with a community that shares their passion.
“It’s more than just collecting,” Li Ming added. “It’s about being part of something bigger and meeting others who appreciate the artistry behind these toys.”
